Job Opportunity- Senior Data Analyst, Alcott Whitney, Nashville, TN

Ashley Brady
August 28, 2015

Title: Senior Data Analyst
Date: 5/14/2015
Currently Reports To: Jim Alcott
Minimum Years of Experience:5
Statement of Purpose: Foster continual learning and improvement for our clients-making Alcott Whitney an indispensible partner.

Core Responsibility: Develop predictive models to drive successful acquisition,retention, cross-selling, and revenue optimization tactics for our clients, analyze campaign activities for effectiveness, identify opportunities for campaign improvement,and package findings for effective presentation to clients.

Critical Tasks and Responsibilities:

  • Design and implement of data-driven algorithms and models that enhance theperformance of marketing campaigns
  • Identify, analyze, and interpret trends or patterns incomplex data sets
  • Analyze, interpret, and summarize results (for communication to both technicaland non-technical audiences) of marketing campaigns performed by agency forits clients
  • Data extraction, transformation, and matching to create datasets for analysispurposes
  • Participate in the campaign strategy process by providing data-driven insight
  • Document measurement and analytical processes
  • Maintain log of historical results and key insights
  • Identify, evaluate, and recommend emerging technologies and technologyservice providers that will improve the analytical offering
  • Lead training/learning sessions/webinars with clients, prospects and staff as appropriate

Required Competencies and Qualifications (technical, academic, experience,values):

  • Positive, team-oriented individual that can carry out responsibilities with minimaldirection
  • Extremely detailed with strong communication skills
  • Excellent verbal and written communication skills and problem-solving skills
  • Strong logic and analysis skills
  • Strong competency with statistical software
  • Strong general computer skills (MS Excel, Word and PowerPoint)​
  • Ability to effectively handle stress, deadline pressures and multiple, simultaneous project deliverables

Desired Competencies and Qualifications (experiences, training, etc. is a plus but not required):

  • Experience with SPSS, SAS, R, Alteryx, or SQL Server a plus.
  • Experience with GIS mapping software and geographic data a plus.

If interested, please email resume to

For more information about Alcott Whitney: