Event: Engaging the Public with Social Media, presented by AAAS
Seminar on Engaging the Public with Social Media, presented by AAAS
Monday, November 6
Student Life Center Meeting Rooms 1 and 2
This 1- hour seminar will provide guidance to scientists who wish to engage publics via social media. It is designed to build skills for public engagement via social media, confidence in social media as a way to engage public audiences, and appreciation for public engagement approaches. The seminar includes:
- analysis of Americans’ social media use
- best practices and strategies for communicating scientific information via social media
- evaluation/measuring impacts
Sponsored by the Vanderbilt Graduate School, BRET Office of Career Development, Vanderbilt University Office of Federal Relations, the College of Arts and Science, the Office of News and Public Affairs, and the Vanderbilt Science Policy Group
The American Association for the Advancement of Science (AAAS) is the world's largest multidisciplinary scientific society whose mission is to "advance science, engineering, and innovation throughout the world for the benefit of all people." AAAS has developed and maintains a successful communication-skills training programs for researchers. The first AAAS “Communicating Science" program was launched at the 2008 AAAS Annual Meeting in Boston and has since provided more than 150 workshops for over 4,700 scientist and engineer attendees at universities, science society meetings, and government agency labs in the US and internationally. The workshops are designed to develop effective scientist-communicators who foster information-sharing and respect between science and the public are essential for true public communication of and engagement with science. Each interactive workshop targets scientists specifically and addresses message development, defining audience, identifying opportunities for engaging the public, and practice with public presentations and cameras. The workshop format allows for collaborative learning through small-group discussion, resource sharing, and participation in critique of other participants’ presentations.
Emily Therese Cloyd is the Project Director, Public Engagement at AAAS and is responsible for the daily operations of the AAAS Center for Public Engagement with Science and Technology. She is a scientist and public engagement enthusiast and focuses her work on building scientists’ skills in communicating and engaging the public around science. Emily’s background is in ecology and environmental policy. She has a bachelor’s in plant biology from the University of Michigan, a Master’s in conservation biology from SUNY College of Environmental Science and Forestry, and has completed additional advanced graduate study in environmental policy. Prior to joining AAAS, she led engagement and outreach efforts for the National Climate Assessment at the U.S. Global Change Research Program and served as a Knauss Marine Policy Fellow at the National Oceanic and Atmospheric Administration.
Since 2004, the AAAS Center for Public Engagement has worked to further awareness of science and the scientific process and increase public input into scientific research and policy agendas, encouraging and facilitating dialogue between policymakers, the general public, and the scientific community.