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ASPIRE Job Sim: Technology Commercialization – Market Analysis

Posted by on Thursday, September 22, 2022 in Upcoming BRET Office of Career Development Events .

Market Analysis Job Simulation with the CTTC

Have you ever wondered what it would be like to work in tech transfer at a university, or to be part of a consulting firm doing competitive intelligence for the pharma industry or a business development team evaluating new partners? Market analysis drives decisions all across pharma and biotech to startups. Determining what is the total market, the total addressable market and your specific market can help make decisions from company strategy and mergers and acquisitions to licensing, product launch and clinical trial design.

Would you like to take a deeper dive into what performing a market analysis entails?

Please  join the ASPIRE Program as we host a job simulation workshop on market analysis in partnership with the Vanderbilt University Center for Technology Transfer and Commercialization (CTTC).  Technology transfer professionals will provide an overview about performing market analysis to put this skill into context.  Next, under their guidance, you will work in groups to craft a non-confidential disclosure (NCD) and perform market research for a new invention.  In the second session, you will present your findings to the group share feedback and discuss the process together.

This exercise is intended to help you decide if a career path in which market analysis is a critical component aligns with your skills and interests and is a valuable way to learn more before you invest significant time and energy into completing an internship or seeking additional training.

Join us for this 2-part interactive workshop on Wednesday, October 26 and Wednesday, November 2 from 1-3pm.  Please plan to attend both sessions, as there will be group work that builds off the first session.

Sessions will be led by our colleagues from the Vanderbilt University CTTC:

Tom Utley, PhD, MBA
Senior Licensing Officer

Michael Villalobos, PhD
Assistant Director, Life Sciences Licensing


Registration is requested

This workshop is made possible by materials provided by the InterSECT Job Simulations platform.  The platform is freely available to students across the world. Simulations are developed to be self-guided and initial tasks in each exercise may be completed in as little as one hour. Please visit their website if you would like to explore up to 53 other interactive exercises in a variety of career fields including clinical trials, data analytics, entrepreneurship, medical writing, policy and advocacy and more.




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